GSL was founded in June 1988 and has passed through various stages of technoical changes from generic electronic devices to digital technoy. ?Through ongoing research and strategic alliances, its electronic ormation products have earned credibility in the market. ?GSL's passion in Research and Development allows its business to grow. ?The story of GSL demonstrates how to stay focus on its strengths and going forward.

Notable Awards

In the era of mega competition in IT industry, the market power is left to the hands of the companies who are capable of quickly and easily changing their products as rivalries launch new products. ?GSL has improved its productivity by providing quality services though massive investment in Research and Development. ?GSL's products are welcomed by the users over the years and have won numerous awards. ?In 1995, Chinese Technoical Progress Evaluation Center of State Statistical Bureau awarded "Company of Excellent Public Image in China?to GSL in the campaign of International Consumers?Rights Day of the year.?Moreover, GSL was awarded ?995 Consumer Product Design?in "Hong Kong Awards for Industry??Two years later, the company received "Technoical Achievement?in 1997 and 1998 in "Hong Kong Awards for Industry? ?997 Industry Department Quality Award?and ?1998 HKPC Productivity Award? ?Moreover, GSL has been concerned about an issue of ormation security and hence the company has obtained the ?ISO 9002 certification as early as 1995. ?Through a number of years?efforts, GSL has earned credibility and made its products widely known, particularly in Asian Pacific region and expands to overseas markets hereafter.

Short Time-to-Market

GSL igns and manufactures a wide range of products including electronic dictionaries, personal digital assistant (PDA), translators, electronic organizers and original ign manufacturing (ODM) products.?The pace of change with technoy too fast means that the ability to change rapidly is vital. ?Adapting to the fast pace of change and the short product development cycle for digital technoy, GSL plans to unveil new and innovative products in very four months. ?In Sept 2001, GSL launched the first GSM PDA cellular phone for China market.?It was a customized and full-featured smartphone that integrated WAP functionality multi-media capabilities, and telephony features in a compact form. ?Late 2002, they used bluetooth wireless technoy to open up more opportunities for mobile devices and users.?In 2003, the first Chinese Linux operating PDA was launched and commenced a new program with New Oriental Education & Technoy Group to provide a series of PDA and electronic dictionaries for the English learners in China, i.e. New Oriental 3780, New Oriental 3980 and New Oriental V80N.

Focus on Knowledge Management

By securing ormation asset, GSL has successfully complied with the specification of ISO certification in 1996 and 1999 (ISO 14000) and implements Total Quality Management (TQM) in the overall business. ?This indicates that GSL's quality management and the standardization of internal operation have reached the international standard. ?Moreover, HK$70,000,000 was spent to market its products and it could help promoting company's image. ?It led to the later cooperation with brand name companies, such as Sharp, Toshiba, Seiko and Thomson.

Power of Cooperation with Well-Known Corporations

Aside from implementing quality management and products, strategic alliance also plays an important role in making GSL successful. ?GSL has a strong belief that the English teaching market is potentially huge in China because awareness of acquiring good English skills continuously increases. ?GSL quickly responded to the market by having collaboration with New Oriental Education & Technoy Group.?Since New Oriental has ten years experience in marketing training products and providing language courses, the cooperation of New Oriental and GSL will inspire new business ideas and expand their market size.?In particular, it helps to establish its brand name in China market and secures GSL's status in China.?This strategy has been proved to be successful.?In 2001, GSL signed a cooperation memorandum with three major international corporations, which were Intel Capital, Softbank China and UTStarcom, provided strong support to GSL in terms of capital and technoy.?Moreover, GSL's business is progressing well in original ign manufacturing (ODM) products as they can cater for the needs of clients who are from Japan and Europe.?It indicates that GSL can surpass clients?expectations with the innovative technoy solution.

GSL's solutions are not only scaled to the enterprise, but also shaped to the individual. A good marketing strategy is what GSL needs to succeed and keeps the business consistently outperforms in the market.